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How To Do A Axe Ratio Challenge Tiktok? Everything About The Axe Ratio Challenge On Tiktok
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How To Do A Axe Ratio Challenge Tiktok? Everything About The Axe Ratio Challenge On Tiktok


Chinese company ByteDance owns the short-form video hosting platform TikTok, also known as Douyi in China. It consists of various short-form user videos from the users for their daily content. Each video lasts only 10 to 15 minutes and will portray different kinds of pranks, stunts, tricks, jokes, dancing, and entertainment. It was first launched in the Chinese market as a Douyin network in September 2016, whereas TikTok was a popular app that could be used worldwide. Most people outside mainland China saw the release of TikTok on devices like iOS and Android in 2017. However, the app only worked globally on 2 August 2018, when it was connected with, another Chinese social media site.

How To Do A Axe Ratio Challenge Tiktok?

An axe is using a multichannel campaign to drag luxury fragrance maker Chanel, claiming to bring the internet slang term ‘rationing’ to the real world. This term refers to a situation where a reply to a post receives more likes than the original post. The campaign aims to connect with younger consumers, particularly Gen Z guys, who view ‘premium’ as a feeling rather than a price point. Axe’s strategy includes a larger-than-life digital billboard in Times Square, a social media and search engine trolling campaign against Chanel, and a partnership with Sidewalk on TikTok. In a blind scent test, Axe Fine Fragrances were preferred by 73% of guys over the popular Bleu de Chanel. The campaign is part of Axe’s efforts to attract younger consumers, following significant investments in gaming and esports, and an ad campaign in 2021 that embraced the generation’s sexual fluidity and open-mindedness.

How To Post A Video On Tiktok? 

  • To upload a video to TikTok, first tap the + icon located at the bottom center of the screen. 

  • You can either record a new video using the TikTok camera or upload a video from your device’s photo library. 

  • Once you have your footage, you can edit your post to make it more engaging for viewers. 

  • You can experiment with adding sounds, effects, filters, and other camera tools to enhance your video. 

  • When you’re done editing, click “Next” in the bottom right of the screen, where you can then add your caption and hashtags. 

  • After making any final adjustments, hit the “Post” button to publish your TikTok video to the app.

Who Can View Your Tiktok Videos?

  • By making your TikTok account private, you can control who can see your profile and content. 

  • This feature requires you to approve new followers. 

  • Although this might limit your chances of going viral, it allows you to maintain your desired privacy. 

  • You can customize your settings according to your preferences. 

  • You can explore the “Settings” section to adjust your privacy settings and select the audience you want to see your videos. 

  • The available options include Followers, Followers that follow you back, or Only Me.

About TikTok 

Developer ByteDance
Date of release September 2016
Operating system iOS



Size 278.3 MB (iOS)

265.2 MB (iPadOS)

88.0 MB (Android)

Type Video sharing

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