Shereé Whitfield Explains Backlash To Her Brand’s Designs And Prices ‣ NewzAcid

Shereé Whitfield Explains Backlash To Her Brand’s Designs And Prices ‣ NewzAcid

Shereé Whitfield has been constructing anticipation for her way of life model SHE by Shereé since 2008. On September 4, the season 14 finale of Actual Housewives of Atlanta debuted Shereé’s newest try at launching her model. Following the episode airing, SHE by Shereé’s web site went reside.

However the web site immediately skilled HMTL points because of “overwhelming curiosity,” Shereé claimed. Not solely that, followers seen two issues in regards to the long-awaited line: excessive costs and designs seen earlier than.

Earlier than lengthy, the model was focused with important chatter throughout social media platforms. Individuals in contrast Shereé’s designs to objects bought on SHEIN and Amazon. Moreover, some scoffed at her pricing objects, equivalent to t-shirts, upwards of $100 and $200.

In a latest interview with Yahoo’s In The Know, Shereé has lastly addressed the backlash surrounding her launch.

Shereé Blames Non-public Label For Duplicating Designs Licensed To Manufacturers

The entrepreneur spoke to Gibson Johns for over 20 minutes–primarily specializing in her model. The dialog about comparisons to quick vogue manufacturers, equivalent to SHEIN, got here up at one level. Reasonably than ignore the query, Shereé admitted to licensing designs.

She claimed that her workforce inspired her so as to add licensed items within the combine along with her customized items in an effort to provide totally different worth factors. Finally, she blamed the manufacturing firm for promoting the identical designs to a number of firms.

“All I can say is that apparently SHEIN…they store on the similar manufacturing, no not manufacturing…,” Shereé managed to say earlier than interruption from Gibson. She later continued, “And this can be a non-public label. However disgrace on that personal label for promoting–something that you simply promote to…what’s the massive one, Style Nova or SHEIN, you shouldn’t promote to anyone else.”

Shereé Explains Licensing Designs For SHE by Shereé

Shereé additionally expressed confusion over the backlash, clarifying that licensing designs isn’t unusual.

“…This isn’t the primary time that this has been executed. I don’t perceive why individuals maintain me to a special, you already know, diploma than all people else,” Shereé stated. “Any of those on-line boutiques, any of those–a variety of these tales you go to, a variety of designers, it’s referred to as non-public label.”

The TV star didn’t maintain again, claiming that personal labels have been round endlessly, even in cosmetics. She additionally claimed that loads of designers search assist by licensing designs.

“[Designers are] not essentially designing each garment of their line,” Shereé stated. “And some will not be designing any of them, you already know?”

Entrepreneur Addresses Excessive Prices On Clothes Objects

Given the quick vogue comparisons, people additionally mentioned Shereé’s worth factors, notably on extra easy objects like graphic tees. The TV star defined that tees may vary from $82-$142 relying on if a shopper purchases a hand-signed garment. Shereé says individuals on-line seemingly missed the dropdown itemizing “with Shereé’s private signature” or “no signature.” 

“It’s a dropdown the place I’m bodily hand signing each t-shirt,” she stated. “Once they say they need Shereé’s signature, they’re getting my signature. They’re not getting a print. They’re not getting one thing that’s screen-printed, that’s already on the t-shirt.”

Per Shereé, she’s taking her time and power to signal, “and that’s not free.”

Catch the total interview under.

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